Senior UI/UX Designer
October 23, 2025
Senior UI/UX Designer
About the Role
We are seeking a Senior UI/UX Designer who combines expert CRM domain knowledge with strong UX research and design capabilities.
You will lead the design of our next-generation AI First CRM and workflow automation platform, shaping how users visualize, manage, and automate business processes.
This role is ideal for a designer who understands both enterprise product experience and user empathy — crafting data-driven, intuitive, and visually elegant interfaces.
Key Responsibilities
- Lead the end-to-end design process for CRM and workflow modules — from user research to final UI delivery.
- Conduct UX research, user interviews, journey mapping, and usability testing to deeply understand user needs and pain points.
- Translate business workflows and CRM logic into intuitive, efficient, and modern UI/UX flows.
- Define and evolve the design system, ensuring visual consistency across all modules.
- Design data-intensive dashboards, automation builders, and AI-driven insights with clarity and simplicity.
- Collaborate with product, backend, and AI teams to ensure design feasibility and alignment.
- Champion a user-centered design culture within the organization.
- Stay ahead of design trends in CRM, low-code, and AI-assisted user experiences.
- Familiarity with ReactJS Front end technology to ensure design feasibility.
Technical & Design Expertise
Design & UX Research
- Expertise in user research, personas, journey mapping, and usability testing.
- Strong understanding of information architecture, interaction design, and accessibility principles.
- Proficient in Figma with experience building scalable design systems.
- Capable of producing clickable prototypes, conducting user validation sessions, and iterating rapidly.
- Understanding of data visualization, workflow modeling, and contextual user interfaces.
CRM Domain Expertise
- Deep understanding of CRM user journeys, including:
- Lead & Contact Management
- Deal & Opportunity Pipelines
- Activities, Notes, and Follow-ups
- Workflow Automations
- Reports & Analytics
- Role-based Dashboards & Permissions
- Prior experience designing CRM or ERP systems.
- Knowledge of sales processes, marketing funnels, and service modules from a UX perspective.
- Ability to simplify complex B2B workflows into frictionless user experiences.
Soft Skills
- Strong analytical and storytelling skills — able to translate research into actionable design insights.
- Excellent communication — comfortable engaging with CXOs, PMs, and developers.
- Strategic thinking: design with a focus on user goals and business outcomes.
- Collaborative mindset — mentors juniors and contributes to organizational design culture.
Experience
- 6–8 years in UI/UX design for complex SaaS, CRM, or enterprise applications.
- Proven experience conducting end-to-end UX research and usability testing.
- Strong portfolio demonstrating CRM or automation platform design.
Tools & Environment
- Figma and UX research tools (Maze, Lookback, Optimal Workshop)
- Familiarity with ticketing tools and front-end ReactJS technology for design feasibility.