WhatsApp is one of the most popular messaging apps in the world, with over 2 billion yearly active users. This makes it a great platform for businesses to reach out to their clients and promote their products or services.
In today’s fast-paced digital landscape, where attention spans are short and competition is fierce, businesses need effective strategies to capture their audience’s attention. This is where WhatsApp promotional messages come into play. They provide a direct and personalized channel for businesses to communicate with their customers, making it easier than ever to share valuable information, showcase new products, and offer exclusive deals.
In this blog post, we will explore some representatives of WhatsApp marketing dispatches that businesses can apply to engage with their clients and drive deals. By understanding the “why” behind WhatsApp promotional messages, you’ll be better equipped to harness the full potential of this powerful platform for your marketing efforts. Let’s dive into the examples that await savvy businesses.
WhatsApp Marketing Promotional Messages
1. Welcome Messages
The foremost WhatsApp promotional message is the Welcome Message. When a new client joins your WhatsApp business account, it’s a great opportunity to welcome them and introduce them to your brand. You can utilize this communication to give them a brief overview of your products or services and let them know how they can communicate with you for further information.
Example of Welcome Promotional Message:
” Welcome to XYZ! We are glad you are here. We specialize in delivering high-quality products and services to our customers. However, please do not hesitate to contact us if you have any questions or need help. We are always happy to help.”
2. Promotions and Discounts
One of the most popular ways to use WhatsApp for marketing is by sending promotions and discounts to your clients. This can help drive sales and increase client commitment. You can also use this communication to advertise new products or services or to let your guests know about upcoming events or deals.
Marketing Message Example for Promotions and Discounts:
” Limited time offer! Unlock a 20% discount on all our products by applying the code ‘SALE20’ during checkout. Hurry, this offer expires in 24 hours!”
3. Order Documentation and Delivery Updates
When a client places an order, it’s important to keep them informed about the status of their order. You can use WhatsApp to send order details and delivery updates. This will help keep them informed and reduce the threat of confusion or frustration.
WhatsApp Advertising Message Example for Order Documentation and Delivery Updates:
” Thanks for your order! Your order has been confirmed and will be delivered to you within the next 3 days. You’ll receive a tracking number as soon as your order is dispatched. However, please connect with us, if you have any queries.”
4. Client Service
WhatsApp can also be used as a client service channel. You can use this to respond to client inquiries, resolve complaints, and give support. This can help improve client satisfaction and build trust in your brand.
Sample Client Service Promotional Example:
“Hello, thanks for reaching out. We are sorry to hear that you’re facing trouble with your order. Can you please give us your order number and a brief description of the problem? We are committed to resolving this issue as swiftly as we can.”
5. Surveys and Feedback
Another way to use WhatsApp for marketing is by transferring Surveys and feedback requests to your clients. This can help you understand their requirements and preferences and improve your products or services.
WhatsApp Advertising Message for Surveys & Feedback, Example:
“We would like to hear your thoughts on our products & services. Please take a moment to complete this survey. Your feedback will help us improve and give you an even better experience.”
6. Personalized Messages
Personalized messages can help make your clients feel special and valued. By sending them personalized messages, you can build stronger connections and increase client loyalty. You can use WhatsApp to send personalized messages on special occasions such as birthdays, anniversaries, or leaves.
Personalized Promotional Message Example:
“Happy birthday! We hope you have a great day loaded with joy & happiness. As a special birthday treat, we are offering you a 20 discount on your next purchase. Use the code ‘BIRTHDAY20’ at checkout. Thanks for being a valued client!”
7. Reminders and Notifications
WhatsApp can also be used to send reminders and notifications to your clients. This can help ensure that they do not miss important events or deadlines, such as upcoming deals or product launches.
Reminders and Notifications Marketing Message Example:
“Reminder Our annual summer sale starts tomorrow! Do not miss out on amazing deals and discounts on a wide range of products. See you there!”
8. Interactive Content
Followed by reminders & notifications, interactive content is the next WhatsApp Promotional Strategy. Interactive content can help keep your clients engaged and interested in your brand. You can use WhatsApp to send interactive content such as quizzes, polls, or games. This can help increase client engagement and improve brand awareness.
Interactive Content – WhatsApp Promotional Message Example:
” Want to win a ₹50 gift card? Take our quiz and test your knowledge of our products and services. The top 3 winners will be announced by next week. Good luck!”
9. Visual Content
Visual content can be more effective than text-based content in catching a client’s attention. You can use WhatsApp to send visual content such as images, videos, and infographics. This can help increase client engagement and improve brand awareness.
Visual Content Example:
“Check out our new product line in this video! We are confident you will love it as much as we do. Let us know your views in the comments.”
10. Human Touch
WhatsApp is a personal communication channel, so it’s important to add a human touch to your messages. By adding a personal touch, you can make your guests feel valued and appreciated. This can help make stronger connections and increase client loyalty.
Sample Human Touch Message:
“Thanks for being our valued client. We appreciate your support. Feel free to reach out to us for any questions or requirements you may have. We are always happy to connect.”
Benefits of WhatsApp Promotional Messages:
- High Engagement: WhatsApp messages have a high open and read rate, ensuring that your promotional content gets seen by a large portion of your audience.
- Personalization: WhatsApp allows for one-on-one communication, enabling businesses to tailor their messages based on user preferences and behaviors, creating a personalized experience that resonates with customers.
- Cost-Effective: Compared to traditional advertising methods, WhatsApp promotional messages are cost-effective, making it an ideal choice for small and medium-sized businesses.
- Rich Media: Businesses can leverage multimedia content, including images, videos, and PDFs, to showcase their products or services, resulting in a more engaging and informative experience for customers.
- Direct Call-to-Action: WhatsApp messages can include clear call-to-action (CTA) buttons, allowing customers to take immediate actions such as visiting a website, making a purchase, or contacting customer support.
The Bottom Line:
WhatsApp can be an influential marketing tool for businesses if used effectively. We are looking forward to connecting with Businesses to improve customer engagement and organizing your workflow with agility, intelligence, and personalization, irrespective of the industry and domain. Our goal is to simplify your needs and provide the best solutions for your business and be your partner to success.
Kovaion came up with a web-based WhatsApp marketing platform, where businesses can engage and target audiences by creating the WhatsApp Promotional Template.
Author: Aruna K, Business Development.