Digital Marketing Executive
March 2, 2026
Digital Marketing Executive
Location: Coimbatore
We are seeking a results-driven Digital Marketing Executive with 3โ5 years of hands-on experience to manage and execute end-to-end digital marketing activities. The candidate should possess strong expertise in SEO, SEM, SMM, and comprehensive content handling, with the ability to independently drive digital growth strategies.
Key Responsibilities
- Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis
- Implement on-page and off-page optimization strategies
- Manage technical SEO aspects (site audits, indexing, performance improvements)
- Monitor rankings and organic traffic growth
- Search Engine Marketing (SEM)
- Plan, execute, and optimize paid campaigns (Google Ads, display ads, remarketing)
- Manage campaign budgets and bidding strategies
- Track and improve ROI, CTR, CPC, and conversion rates
- Social Media Marketing (SMM)
- Develop and execute social media strategies across platforms
- Manage paid and organic social media campaigns
- Increase engagement, followers, and brand visibility
- Track performance metrics and generate insights
- Content Management
- Plan, create, and publish website and social media content
- Coordinate with designers and content creators
- Ensure SEO-aligned content strategy
- Maintain content calendar and brand consistency
- Analytics & Reporting
- Use tools such as Google Analytics and Search Console
- Prepare monthly performance reports
- Provide actionable insights for continuous improvement
Required Skills & Qualifications
- 3โ5 years of proven experience in Digital Marketing
- Strong knowledge of SEO, SEM, SMM, and content strategy
- Experience with Google Ads and analytics tools
- Understanding of website optimization and lead generation
- Good communication and coordination skills
- Ability to work independently and meet targets
Preferred Qualifications
- Certification in Google Ads / Digital Marketing
- Experience in handling performance-driven campaigns
- Knowledge of basic HTML or CMS platforms (e.g., WordPress)