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Learn how to create and manage recruitment campaigns using Oracle Fusion Cloud Recruiting 25C's Redwood Experience. Discover its intuitive 4-step process, smart audience targeting, dynamic email tools, and performance analytics to boost hiring outcomes.
Oracle Fusion Cloud HCM’s 25C update brings a game-changing evolution to recruitment marketing through the Redwood Experience—a modern, intuitive interface designed to streamline and elevate the way HR teams create, manage, and optimize recruiting campaigns. Leveraging Oracle’s Visual Builder Studio, the new guided campaign creation flow empowers users with enhanced automation, personalization, and performance analytics—all within a sleek, user-friendly design.
In this blog, we’ll walk you through how to create a recruiting campaign using the Redwood Experience in Oracle HCM. From defining campaign goals to targeting specific talent pools, designing dynamic emails, and tracking campaign performance, discover how Redwood enables faster, smarter, and more engaging recruitment efforts—designed with both the recruiter and candidate experience in mind.
Whether you’re building talent pipelines or sending event invitations, this guided four-step process helps you launch impactful campaigns that deliver measurable results.
Oracle HCM’s Redwood Experience has revolutionized the way HR teams create and manage recruitment campaigns, delivering an intuitive and modern workflow that drives better engagement and results. With enhanced design, automation, and analytics, campaigns can now be crafted, targeted, and refined faster than ever before.
Fig 1: Campaigns Overview Page
Leveraging Redwood’s Visual Builder Studio, campaign creation is streamlined into a guided four-step process: Basic Info, Purpose, Audience, and Emails. Users simply click “Submit” from the Redwood Campaigns list page to begin, with friendly forms and auto-numbering for seamless tracking. Campaign owners can be assigned, co-owners added, and roles clearly defined right from the start, ensuring smooth collaboration.
Fig 2: Create Campaigns
At the Purpose step, creators specify the campaign’s objective (such as talent pipeline building or event invitations), determine if it’s a one-time or ongoing effort, and align job requisitions. Advanced audience targeting options include filtering by skills, location, or degree. As filters are applied, Redwood provides instant insights—charts show the top locations, employers, and degrees of the selected audience, and an estimated reach appears to guide decisions.
Fig 3: Create Campaigns
The Emails step lets users draft, tailor, and schedule all campaign communications. Redwood empowers HR to send a primary outreach email and design targeted follow-ups based on candidate activity—such as who opened the email, applied, or was referred. The built-in editor allows email creation from scratch or using templates, with test sends available for up to five recipients before launch. Delivery scheduling ensures communications go out at optimal times, and follow-ups can be precisely timed or audience segmented.
Fig 4: Create Campaigns
Once a campaign is scheduled or active, everything—basic details, audience metrics, emails, and results—can be tracked via intuitive Redwood tabs. The Metrics tab consolidates all performance data, making it easy to analyse campaign effectiveness and adapt strategies. Changes to basic details or communication teams can be made while in draft, maximizing flexibility before rollout.
Fig 5: Campaigns Overview Page
The Redwood Experience also improves campaign management with automatic numbering, simple toggles for excluding candidates from recent campaigns, and updated configuration names that enhance clarity for administrators. Enabling Redwood campaign creation is controlled by a profile option in the Setup and Maintenance workspace, simplifying rollout across teams.
At Kovaion, we help organizations streamline and elevate their recruitment processes through expert configuration and optimization of Oracle Fusion Cloud Recruiting. Whether you’re launching your first Redwood campaign or enhancing an existing strategy, our team ensures a smooth rollout that aligns perfectly with your hiring goals.
With deep product expertise and a commitment to best practices, we support your end-to-end adoption journey—ensuring your recruiting campaigns are not only efficient but also impactful. From configuration to performance insights, we focus on driving measurable results while enabling your teams to make the most of Redwood’s modern capabilities.
Partner with Kovaion to transform the way you hire. Reach out today and accelerate your recruiting success with Redwood-powered campaigns designed for the future of talent acquisition.
Oracle Fusion Cloud HCM 25C’s Redwood Experience transforms the way HR teams approach recruitment campaigns—bringing simplicity, speed, and strategic insight into every step of the process. With its guided creation flow, intelligent audience targeting, dynamic email design, and real-time performance metrics, Redwood empowers talent acquisition teams to build smarter campaigns that drive real results.
Whether you’re nurturing a talent pipeline or promoting a hiring event, Redwood’s modern interface and built-in automation ensure your campaigns are not only visually compelling but also highly effective. By leveraging this powerful toolset, organizations can enhance candidate engagement, improve recruiter efficiency, and stay ahead in today’s competitive hiring landscape.
Now is the time to explore how the Redwood Experience can revolutionize your recruiting strategies—starting with your next campaign
Author: Rishabh Kumar Bhardwaj, Software Engineer
Connect with us for End-to-End Implementation, Enhancement, Updates, and Support for Oracle HCM.
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