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Run every mile at Kovai MarathON to support the cause of promising young students’ education through our Kovaion Kalvi!
Join our team as the Head of Digital Marketing and spearhead our online growth initiatives. Take on a pivotal leadership role and shape the future of our digital strategy. Apply now and make a lasting impact!
Are you a digital marketing trailblazer with a deep-rooted passion for CRM, content, and conversion?
We’re on the lookout for a visionary Digital Marketing Head to architect and lead high-impact strategies that fuel growth, build brand equity, and convert clicks into loyal customers.
With 12+ years of mastery in multi-channel marketing, CRM systems, and product-first storytelling, this role is ideal for someone who thrives in fast-paced, product-based environments. You’ll lead a high-performing team, drive qualified lead generation, and turn brand visibility into real business outcomes.
What You’ll Own:
Strategic Brilliance: Craft and execute integrated digital marketing strategies that fuel lead pipelines, support sales, and align with ambitious revenue targets.
Team Empowerment: Inspire and grow a talented digital marketing squad—built on innovation, performance, and agility.
Multi-Channel Mastery: Lead SEO, SEM, email, social, paid media, and content efforts for maximum ROI.
CRM-Led Nurturing: Build intelligent nurture flows, turning prospects into engaged customers using world-class CRM and automation tools.
Content Powerhouse: Spearhead the creation of 360° marketing content—from pitch decks to product demos, eBooks to webinars, podcasts to microsites (and yes, even those elusive case studies).
Analytics & Optimization: Use data like a compass—tracking performance, optimizing funnels, and reporting insights that drive smarter decisions.
Brand Stewardship: Ensure consistent, high-impact digital storytelling that amplifies our brand across all platforms.
You Bring:
12+ years of digital marketing excellence in product-led companies, with hands-on experience in CRM-driven campaigns.
A track record of generating and converting high-quality leads across digital channels.
Proficiency in platforms like HubSpot, Salesforce, Google Analytics, SEMrush, Buffer, Hotjar, CapCut, ZoomInfo, LinkedIn Sales Navigator and more.
Exceptional storytelling skills with the ability to create impactful content for both sales and brand engagement.
Data-driven mindset with deep understanding of marketing metrics like CPL, MQL, CAC, LTV, ROI etc.
Experience working cross-functionally with product, sales, leadership, and customer success teams.
Familiarity with CRM platforms like Zoho, Microsoft Dynamics, HubSpot, Freshworks, Apptivo, Pipedrive, etc.
A natural leader who builds strong, collaborative teams and gets the best out of them.
Bonus Points If You Have:
Experience in CRM-based companies or in CRM product marketing.
Worked in B2B/B2C SaaS or tech-based product environments.
Expertise in lifecycle marketing, personalization, and segmentation.
An advanced degree or certifications in digital marketing, growth, or CRM technologies.
Why Join Us?
You won’t just be running campaigns—you’ll be defining what digital success looks like. Here, your vision becomes strategy, and your strategy drives real-world growth. You’ll have the creative freedom, tools, and backing to push boundaries and make your mark.
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