Market Research & Lead Generation Executive

About Kovaion

Kovaion is a global technology consulting and product company specializing in Oracle HCM Cloud, PeopleSoft, Oracle ERP Cloud, and enterprise application development. With a strong presence across India, the UK, and the US, we help organizations transform their HR, finance, and business operations through intelligent cloud solutions. Alongside consulting, we also build innovative low-code platforms, CRM solutions, and AI-driven applications that automate and streamline enterprise processes.

Role Overview

We are looking for a detail-oriented and research-driven Market Research & Lead Generation Associate to support our business development initiatives. In this role, you will identify market opportunities, research target accounts, generate high-quality leads, and maintain accurate prospect data to help drive business growth.

Roles & Responsibilities

• Conduct market research to identify emerging trends, industry insights, and business opportunities

• Identify and profile prospective customers based on predefined Ideal Customer Profiles (ICP) and business criteria

• Build and maintain high-quality prospect databases using various research platforms and business directories

• Validate, enrich, and maintain lead information to ensure accuracy and completeness

• Research companies, key decision-makers, and organizational structures to support outreach initiatives

• Work closely with the Business Development and Marketing teams to deliver qualified leads

• Maintain lead data and activity records in CRM systems and ensure data hygiene

• Prepare market research reports and provide actionable insights to support business strategies

Required Skills

• Strong research and analytical skills

• Excellent attention to detail and data accuracy

• Good communication and organizational skills

• Critical thinking and problem-solving ability

• Positive attitude with a willingness to learn and adapt

• Familiarity with MS Excel, Google Sheets, and online research tools

• Basic understanding of CRM platforms is an added advantage

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, Engineering, or a related field

• 0–2 years of experience in Market Research and Lead Generation

Why Kovaion

• Build your career in a fast-growing global technology and product company

• Work alongside experienced business and technology professionals

• Learn modern research, sales intelligence, and CRM tools

• Thrive in a collaborative culture that values innovation, ownership, and continuous learning