Experience: 3–5 Years
Department: Marketing

Job Summary

We are looking for a results-driven Digital Marketing Specialist with 3–5 years of experience to plan, execute, and optimize digital marketing initiatives across multiple channels. The ideal candidate should have hands-on experience in SEO, SEM, performance marketing, social media, content marketing, lead generation, analytics, and marketing automation. This role requires a data-driven mindset, strong analytical skills, and the ability to drive measurable business growth.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and SEO audits.
• Implement on-page, off-page, and technical SEO best practices.
• Optimize website performance, crawlability, indexing, and Core Web Vitals.
• Monitor keyword rankings, organic traffic, and search visibility.
• Collaborate with content and development teams to improve website performance.

2. Performance Marketing (SEM & Paid Media)

• Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, Performance Max, YouTube, and Remarketing).
• Manage Meta Ads (Facebook & Instagram) and LinkedIn Ads campaigns.
• Monitor campaign budgets, bidding strategies, and audience targeting.
• Optimize campaigns to improve CTR, CPC, CPA, CPL, ROAS, and overall ROI.
• Perform A/B testing on ads, landing pages, and campaign creatives.

3. Social Media Marketing (SMM)

• Develop and execute social media strategies across LinkedIn, Facebook, Instagram, X, and YouTube.
• Plan and manage both organic and paid social media campaigns.
• Create engaging campaigns to increase brand awareness, audience engagement, and lead generation.
• Monitor social media performance and recommend optimization strategies.

4. Content Marketing

• Plan, create, publish, and optimize content for websites, blogs, landing pages, email campaigns, and social media.
• Ensure all content follows SEO best practices and aligns with brand guidelines.
• Coordinate with designers, content writers, and external agencies.
• Maintain the content calendar and campaign schedules.

5. Website & Landing Page Management

• Manage and update website content using CMS platforms such as WordPress.
• Optimize landing pages to improve user experience and conversion rates.
• Coordinate with developers to implement website enhancements and SEO recommendations.

6. Lead Generation & Marketing Automation

• Plan and execute digital campaigns focused on lead generation.
• Develop lead nurturing workflows and email marketing campaigns.
• Work with CRM and marketing automation platforms to improve lead quality and campaign effectiveness.
• Collaborate with the sales team to optimize marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

7. Analytics & Reporting

• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and advertising platforms.
• Prepare weekly and monthly performance reports with actionable insights.
• Monitor KPIs including traffic, leads, conversions, CTR, CPC, CPL, CPA, ROAS, and ROI.
• Recommend improvements based on data and performance trends.

8. AI & Digital Marketing Innovation

• Leverage AI tools to improve content creation, campaign optimization, keyword research, and productivity.
• Stay updated with emerging digital marketing trends, technologies, and platform updates.
• Recommend innovative strategies to improve campaign performance and customer engagement.

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Required Skills & Qualifications

• Any Bachelor’s degree.
• 3–5 years of proven experience in Digital Marketing.
• Strong expertise in SEO, SEM, Social Media Marketing, and Performance Marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Experience with WordPress or other CMS platforms.
• Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz.
• Knowledge of email marketing and marketing automation platforms.
• Strong understanding of lead generation funnels and conversion rate optimization (CRO).
• Excellent analytical, communication, and project management skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

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Preferred Qualifications

• Google Ads Certification.
• Google Analytics Certification.
• Meta Blueprint Certification.
• Experience in B2B or IT services marketing.
• Experience with CRM and marketing automation platforms (HubSpot, Zoho CRM, Salesforce, Oracle Marketing, etc.).
• Basic knowledge of HTML, CSS, and website optimization.
• Experience using AI tools such as ChatGPT, Gemini, or Microsoft Copilot for marketing activities.